Ford Ford dealership that is maritime in Manitowoc, WI and is proud to sell the Ford vehicles that promote greener means of transportation. On 17 November 2011 Ford received 2 annual Nielsen automotive green marketers of the Year award at the Los Angeles International Auto Show.
The car was recognized for an ad campaign that successfully embedded into the creative message MPG like product launches and sales events. The campaign increased consumer opinion and purchase consideration to positive brand featuring real people. Ford also built a positive online presence of an advertising campaign.
Nielsen’s automotive green Marketer of the Year Award recognizes the brand that made the greatest efforts to gain consumer awareness and a shift in the perception of consumers to the agenda of environmentally conscious automobile industry. In recent years Ford has built significant awareness around hybrid vehicles and fuel-efficient cars.
Ford automotive green receiver Nielsen Marketer of the Year Award at last year’s Los Angeles International Auto Show. The car placed particular emphasis on the benefits of a hybrid and into the world of social media with the launch of a new application that is intended to broaden its reach to new prospective car buyers.
“The automotive green Marketer of the Year award is not only about great creative, even though we all know that is an essential element of any effective advertising campaigns,” said Lois Miller, Nielsen’s automotive President in last year’s Ford press release. “However, this larger creative one. This award is for auto marketers are most effective in leveraging brand for further movement of the ‘ green ‘ and create positive awareness for all automotive industry do to drive fuel-efficiency and eco-friendly practices. This is best exemplified by Ford. “